By Harshita Mary Varghese -Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry's revenue to $3.5 trillion by 2029, according to PwC.

AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC ...

Netflix's recent use of generative AI to create a building collapse scene in the sci-fi show "El Eternauta" ("The Eternaut") ...

Five AI experts, spanning Adobe to Nvidia and Moonvalley, tell TheWrap how AI can be a "paintbrush in the toolkit of artistry" ...

Explore the rising concerns of artificial intelligence in the entertainment sector. Is AI a tool for creativity or a threat ...

The technology is already transforming the industry — and could forever change the entertainment we consume. But the battle ...

F ox Corporation CTO Melody Hildebrandt, Paramount Global EVP, CTO and head of operations Phil Wiser and USC's Entertainment ...

– AI has been used in other films and shows for things like storyboarding, shot planning and de-aging, but Sarandos said this ...

Experts say that as generative AI becomes more sophisticated, it’s becoming harder and harder for the average listener to ...

Lori McCreary, CEO and co-founder of Morgan Freeman’s production company Revelations Entertainment, shed light on her ...

AI-generated bands like The Velvet Sundown are gaining massive popularity and revenue, raising concerns across the music ...

While the technology is hotly contested, leaders in the entertainment industry show their support for AI — including ...