AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Exhibition can’t survive on film rentals alone. Essentially, AMC has hammered a deal with National CineMedia Inc. to run the ...

Singing is on the list of no-nos for guests in the theater, according to an ad ... of movies.” The spot is an example of the occasional policy reminder tailored to a specific movie, AMC ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a deal with “National Cine-Media” which will allow the ad company to show a ...