Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access ...

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and ...

Krystle Vermes is a Boston-based news reporter for Android Police. She is a graduate of the Suffolk University journalism program, and has more than a decade of experience as a writer and editor in ...

Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him ...

Google has dramatically changed course on its proposals to deprecate third-party cookies in its Chrome web browser in favour of a “new experience” that it claims will enable people to make an ...

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is ...

Google Chrome’s about-to-be-implemented cookie-deprecating Privacy Sandbox is a “hypercomplicated” scheme likely to benefit virtually no one other than Google ...

Chrome will now allow users to either experience web browsing within the Privacy Sandbox setting or continue to have traditional cross-site cookies activated. As a ...

If you’re feeling out of the loop about Chrome’s personal data collection, you’re not the only one. Google had announced that it would be deprecating third-party cookies. Then it delayed the ...