Amazon was swept up in the White House's crosshairs Tuesday after the Jeff Bezos-founded retailer reportedly eyed underscoring tariff price changes.

The White House lashed out at Amazon on Tuesday for reportedly planning to display how much of a product’s cost comes from Trump’s tariffs. Doing so would emphasize to consumers that U.S. tariffs are not paid by overseas companies, but by the American companies importing the goods, and then largely passed on to customers.

Amazon.com Inc. said Tuesday it will not display the cost of US tariffs on products after the White House blasted the reported move and President Donald Trump called Jeff Bezos to complain.