Photographer captures stylish passerby at Louvre investigation scene, creating internet sensation as authorities playfully keep the man's identity secret.

From brands and influencers to a viral "Inspector Clouseau," the world's most glamorous theft is also quickly becoming one of the year's most profitable memes.

German businessman Alexander Böcker was reading the news with his wife when she told him about a robbery at the Louvre in Paris. They soon saw an opportunity.

"If you're in a hurry," read the caption on the post next to a photo of the company's lift propped outside the Louvre.

Boecker's AgiLo furniture lift was used in last weekend's jewel heist at the Louvre Museum in Paris, and the German company's social media post went viral.

A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign.

The same day masked thieves stole millions in crown jewels from the Louvre, another French museum was robbed of 2,000 gold and silver coins.

A photo taken by an Associated Press photographer after the brazen daylight robbery at Paris' Louvre Museum is generating an online buzz.

The Louvre has transferred some of its most precious jewels to the Bank of France, according to French radio RTL, after an audacious daylight heist last week exposed the famed museum's security vulnerability.

George Clooney's tipping his cap to the robbers who shook down the Lourve in Paris ... showing respect from one professional thief to another.