NASCAR Cup Series Viva Mexico 250 at Mexico City
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In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast of a NASCAR Cup Series auto race from Lebanon,
NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.