Nike › Shares of Nike (NYSE: NKE) were heading lower today after the sportswear giant beat estimates in its fiscal second-quarter earnings report, but offered disappointing guidance, saying that revenue would decline in the third quarter after growing modestly in the first half of the fiscal year.

Nike shares sank Friday, despite quarterly profits that topped analysts' estimates, as a weaker-than-expected outlook and headwinds in China weighed on sentiment.

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Is this a chance to purchase a globally dominant brand at a lower price, or an indication that more severe issues are still emerging?

It's easy to see why investors are concerned. There was a time when China was a major tailwind for the company. Now, things seem to be moving backward, even as some competitors, like Lululemon, are experiencing strong sales growth in the market.

Nike shares sank premarket after the sportswear maker projected sales would drop this quarter, weighed by ongoing China weakness. + Shares stood 11% lower at $58.35 ahead of the open. If those losses hold through regular trading,

Nike (NKE) stock was one of the Dow Jones Industrial Average's (^DJI) worst performers in 2025. Bernstein senior analyst Aneesha Sherman joins Market Catalysts host Julie Hyman to discuss Nike's 2025 performance and what could revive the stock's growth in 2026.

The weight of what's needed to turn around Converse and Greater China led to the stock to take a double-digit hit on Friday.