On price alone, AMD has a leg up on Nvidia. AMD offers more affordable graphics card options, focusing on the budget and midrange options. AMD's flagship GPUs, the AMD Radeon RX 70 series, start as low as $269.99, with the upper range peaking at $999.

The RTX 5090 is the most expensive graphics cards Nvidia has ever released. Here's how the company's CEO defends the price. The Latest Tech News, Delivered to Your Inbox

In a packed Las Vegas arena, Nvidia founder Jensen Huang stood on stage and marveled over the crisp real-time computer graphics displayed on the screen behind him. He watched as a dark-haired woman walked through ornate gilded double doors and took in the rays of light that poured in through stained glass windows.

Chief Executive Jensen Huang at the Consumer Electronics Show on Monday are likely to further its technology lead. Read for more.