The garment, designed by London-based American designer Conner Ives, has gone viral since Ives wore it at the finale of his Fall-Winter 2025 show in February. The slogan is seen as a show of solidarity with trans women, who are affectionately dubbed “dolls” by the LGBTQ community.

The Last of Us actor attended the London premiere of the new Marvel blockbuster Thunderbolts* wearing a white T-shirt that featured the message “Protect the Dolls”.