The hit video game NBA 2K has become more than just a digital platform for basketball fans in recent years. The makers of the game have incorporated fashion, sneakers, and music into the action, ...

Since its inception in 1999, few gaming franchises have permeated popular culture like 'NBA 2K', and even fewer can claim to match its longevity. The fall release of ‘NBA 2K19’ marks the game’s ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

NEW YORK--(BUSINESS WIRE)--2K Sports and Duck Down Music announced today that the NBA® 2K12 producer and MC contests have officially begun. Aspiring producers and MCs will be able to enter the contest ...

NBA 2K’s soundtracks have become a cultural bridge, uniting basketball with music that defines generations. From classic hip-hop anthems to fresh global hits, each year’s playlist shapes the game’s ...

Back in July, Steve Stoute announced a nationwide search at Complexcon Chicago, to find 10 up-and-coming artists to be featured on the NBA 2K20 soundtrack. Through Stoute’s UnitedMasters distribution, ...

New York, NY - 2K Sports, in collaboration with Duck Down Music, today announced the winners of its soundtrack contest for NBA 2K11, the next iteration of the #1 selling basketball video game ...

New York, NY - October 18, 2007 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced the soundtrack for NHL® 2K8, featuring an eclectic group ...

New York, NY - June 5, 2007 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that All-Pro Football 2K8 will feature a DJ Z-Trip produced ...

NBA 2K20 took center stage at ComplexCon in Chicago and announced the soundtrack for the upcoming video game. The game experience will have a curated 50 songs from the 2K team and Steve Stoute’s ...