Ford showed off wild pickup truck concepts with impressive power outputs at the Specialty Equipment Market Association ...

Austin Parker is a dyed-in-the-wool car guy. His first car was a mildly customized '57 Chevy--that didn't last long. In 1964, he traded it in for a '40 Ford coupe that he still owns. He's been having ...

The show judges—and everyone else who saw the truck at the Pomona Fairplex that weekend—were knocked out by the Modesto, California-based pickup with the just-right chop, rare Claro walnut bedfloor, ...

Cole Attisha Using Midjourney 7.0 & Gemini 2.5 Flash Image This new platform will utilize a modular production process to efficiently produce various EVs that offer cutting-edge technology at ...

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, ...

If Ford can deliver a compelling electric truck around $30,000, it could become the most affordable EV pickup in the U.S.—and ...

Ford CEO Jim Farley calls the $30,000 EV pickup a new “Model T moment,” but analysts question whether Ford can scale fast enough to survive. Bill Pugliano/Getty Images For decades, Ford’s profits have ...

Trucks are the bread and butter of Ford's lineup, and the Blue Oval is making sure its pickups stay fresh for 2024. A significantly redesigned Ranger represents the headline change for the new year, ...