Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...

We all know the story — a lead finds your website, explores your marketing materials and requests follow-up for your sales team in order to learn more about how your offerings could help them. But we ...

There are moves afoot to bring back the 4Ps. The attempt is well meant. It stems from the belief that (quite rightly) Marketing has become too focused on Promotion and short-term sales. The idea is ...