Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing ...

Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...