For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

AIG, after surviving scandal and shaking off a government takeover, is moving into what its top executive described as a “new chapter." (AI-generated image) American International Group (AIG), after ...

Enterprise networks are facing a dramatic shift in traffic patterns as generative AI (GenAI) applications proliferate across organizations. While traditional network architectures were designed around ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Traffic to U.S. retail sites from generative AI browsers ...

Your CEO just forwarded you another LinkedIn post claiming “AI killed SEO overnight.” Your client is panicking about ChatGPT stealing their traffic. And you’re wondering if you should throw out ...