ENGLEWOOD CLIFFS, N.J., May 5, 2021 /PRNewswire/ — Introducing The New Axe Effect. The #1 men’s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot (“The Walk“) ...
Axe is centering its latest campaign around an influencer, leveraging Davidson as both dating wingman and giver of life advice. The idea is to help Gen Z men master their “rizz,” a popular slang term ...