You’ve heard it, and I have, too — “We need to focus our B2B marketing on LinkedIn because that’s where business professionals are.” This narrow thinking misses a fundamental truth about ...

A TikToker user has gone viral after warning about companies who claim to offer marketing roles—but really offer door-to-door sales jobs.

Where "Friends" offered a fantasy of adulthood, "Adults" offers the reality. Marketers must pivot accordingly.