If you hear the word "Activia," your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...

Activia launched "Don't Tell Me I Can't," a video that is part of the brand's national rebranding campaign: 'It Starts Inside.' With a new look and brand vision, Activia's new campaign is built on the ...

A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly ...