The IAB whitepaper reported that nearly 70% of analytics teams are already scaling AI, underscoring how quickly measurement ...

Members of the Senate issued a new report about some of the expenses included in Kristi Noem's $220 million ad campaign while serving as secretary of homeland security The campaign included a video of ...

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over ...

Secretary of Homeland Security Kristi Noem’s allies are pushing a counternarrative in the wake of President Donald Trump’s announcement that she would be leaving her post at the end of this month.

Congressional Democrats are pressing the Republican-controlled House to subpoena Corey Lewandowski — former Department of Homeland Security Secretary Kristi Noem’s top advisor — over his alleged role ...

President Donald Trump has fired Homeland Security Secretary Kristi Noem after stating that she lied to Congress about getting his approval for a $220 million ad campaign. “I never knew anything about ...

American Eagle Outfitters Inc. jumped after announcing its new ad campaign with actress Sydney Sweeney.

Approximately 90% of text messages are read within minutes, making them highly effective for engagement compared to emails or social media. They present a significant question for companies about how ...

TL;DR: Microsoft is hiring two senior marketing specialists to revitalize Xbox's brand under new CEO Asha Sharma. One role focuses on lifecycle marketing across Xbox Game Studios and partners, while ...

Booking Holdings sees AI as the future of travel. Its Kayak brand's marketing doesn't touch on AI, but is trying to convince Millennials it's OK to book on smartphones and to use Kayak to navigate ...