On Wednesday, Adobe unveiled Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the ...

In an exclusive interview, Adobe shares how the company is building Firefly to be your forever partner for AI creation.

Adobe’s Firefly generative AI service is evolving into becoming more of a front-end service for generative AI in general, as Adobe has made its text-to-video capabilities generally available as well ...

Adobe continued to expand its FIrefly AI tool as a Swiss Army knife of video and images, with exclusive access to Runway's ...

Adobe is doubling down on its investment in AI as the company continues to build out tools for creators. During Adobe MAX 2025 on Tuesday, the creatively focused software company announced five new ...

Multinational creative software company Adobe Inc. is updating its suite of products with more artificial intelligence models to support professionals where they work. Photoshop, Adobe’s flagship ...

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Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. For decades, Adobe has been at the heart of the creative world. From ...

Firefly Bulk Create can automatically remove, replace, or extend image backgrounds in huge batches. Firefly Bulk Create can automatically remove, replace, or extend image backgrounds in huge batches.

Adobe has launched new AI image-generating tools at Adobe Max. Adobe Firefly Image Model 5 is the company's most capable model. The Prompt to Edit feature lets you edit images using natural language.

And unlike many AI music-makers, Adobe says its new Firefly tools are completely safe to use commercially. And unlike many AI music-makers, Adobe says its new Firefly tools are completely safe to ...