Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, emphasizing IP safety and seamless editing.

Adobe said that it will integrate Topaz Labs' tools across its apps.

Adobe says it’s building an AI model to generate video. But it’s not revealing when this model will launch, exactly — or much about it besides the fact that it exists. Like many generative AI video ...

Adobe said on Thursday it has purchased Topaz Labs, an Emmy-winning AI company specializing in image and video enhancement.

Adobe said today that it’s bringing AI-generated video, aka the Firefly Video Model, to Adobe Premiere Pro plus its Firefly generative art service. Unlike its generative AI image capabilities, however ...

Text-to-video AI tools like OpenAI's Sora are already available to users, but more competition will always benefit us in the long run. It will drive down prices and improve the quality of AI-generated ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, ahead of the 2023 NAB Show – the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment – Adobe (Nasdaq:ADBE) ...

The new video model is the latest addition to Adobe’s suite of generative AI tools. Adobe has today (14 October) released an AI video model across its creative suite in limited public beta. The ...

As part of its MAX conference, Adobe traditionally shows off some of its more forward-looking tech, which may or may not end up in its Creative Cloud apps at some point in the future. The idea here is ...

Whether you’re a small business trying to promote your services, a content creator looking to polish your latest YouTube post, or simply someone who wants to experiment with making cool home videos, ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE), the leader in creative software, today announced plans to significantly update Adobe Creative Cloud video desktop apps and Adobe Anywhere for ...

Adobe's Premiere Elements video editing software gets you close to its pro-level sibling in design and performance, though it loses some ease of use in the process. Adobe’s Premiere Rush video editing ...