WPP, one of the world’s biggest advertising agencies, reportedly disclosed a stunning trove of apparently confidential client ...

Tension: Advertising agencies promise originality, but often rely on recycled formulas to appease client expectations and algorithms. Noise: Media narratives portray agencies as creative saviors, ...

Forbes contributors publish independent expert analyses and insights. Brad Adgate is a high-profile media and advertising consultant Nov 01, 2023, 02:47pm EDT This article is more than 2 years old. In ...

GM is significantly shaking up its advertising partners, hiring an assortment of new creative and media agencies to handle several key marketing aspects while keeping some of the “old guard” ad ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The Ability Machine is run by a team of creatives with intellectual disabilities. The agency has already completed brand work for Mercedes and Kind. At the new ad agency Ability Machine in Nashville, ...

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships, often without a clear understanding of ...

We need to have a conversation about AI in media planning. More specifically, what will agencies be forced to do in the age of agentic media? AI Agents are everywhere now. Just watching TV last night, ...