Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

DENVER & BERLIN--(BUSINESS WIRE)--Contentful, a leading digital experience platform, in collaboration with Atlantic Insights, the marketing research division of The Atlantic, today released a new ...

When firms do marketing research there are a lot of questions they need to ask themselves as well as a few questions they want to make sure they never ask their cliets. Here we go through the three ...

GenAI adoption soaring, with 93% of CMOs reporting ROI while skepticism lingers over sustainability and ethical integration.

NEW YORK—Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” ...

The field of online advertising revenue management addresses the challenge of maximising income for digital publishers by optimising the allocation of advertising inventory. This multidisciplinary ...

With a proven track record in advertising and brand research, Fenton brings a bold vision for the future of insights. Fenton’s deep industry expertise will help propel MarketCast into its next phase ...

A Premier League ban on front-of-shirt gambling sponsors comes into effect next season, but 11 or 20 clubs have one in ...

Elizabeth A. Minton conducts research on religion's influence on consumption as well as pro-social consumption and bereavement-related marketing implications. She has over 70 peer-reviewed journal ...