We will cover an overview of Claude API's capabilities, content marketing automation strategies, implementation case studies, technical aspects of integration, and ethical considerations.

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

Lou Cohen emphasizes AI's potential in marketing, urging marketers to leverage it for improved audience segmentation and ad ...

The greatest challenge in marketing today isn’t learning how to use AI tools. The real difficulty is learning how to build your campaigns, content engine, and customer journeys in a way AI can ...

At Hexaware, the company is planning to target low-code, no-code applications that have non-complex workflows, explains Siddharth Dhar, President & Global Head, Digital IT Operations & AI of Hexaware ...