I'm tired of hearing people moan about AimPoint, especially as the misguided narrative is often pedalled by those who have ...

SAN FRANCISCO — When it comes to putting, everyone has their own technique. Some opt for using feel to get them around the greens, such as Ben Crenshaw, while others stick to technical aspects of ...

A screenshot of A Lim Kim using AimPoint roughly 1 foot from the hole started circulating on social media, and many took issue with that. A Lim Kim ignited a controversy during the third round of the ...

If you've watched professional golf in recent years, you've likely noticed players doing something peculiar on the green—standing with feet spread apart, holding up fingers, and appearing to measure ...

Eight-foot putts are not typically stressful for PGA Tour pros, but the 8-foot par putt that Max Homa faced on Friday morning on the fifth at Augusta National had to be made if he was going to stay ...

Born in Chicago, Joe played varsity football and baseball in Bowling Green, Ohio for BGHS and later played lacrosse at BGSU. A year abroad in Spain changed everything. As destiny would have it he ...

Putting is arguably the most important skill in golf, and green reading is a vital component to that. The problem is, reading greens is not an easily acquired skill. It takes years of practice to ...

In our latest "I Carry" video, a Springfield Echelon 4.0FC is outfitted with Aimpoint's new COA enclosed-emitter red-dot ...