These toys are all finalists for the 2026 Toy of the Year Awards, and chances are your kids will be asking Santa for them too ...

As toy experts, we've seen and tested a lot of toys over the years. We put these toys in the hands of kids of a variety of ...

Kamryn Trousdale and her three siblings are taking a trip down memory lane and revisiting playtimes past Zoey Lyttle is a Society & Culture Writer-Reporter at PEOPLE. She covers influencers and viral, ...

Apple has teamed up with Mattel for a “All the Toys, All the Joy” promo. It offers a 30% discount on Mattel toys when using ...

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Wigglitz, tiny 3D-printed collectible figures, were one of the viral hits influencers were eager to get their hands on at The Toy Insider toy showcase. Toy manufacturers and toy sellers are facing ...

Picture it: bright aisles and shelves packed with baby dolls and rocking horses and bikes and slime kits and colorful blocks ...