What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand ...

The agency employs a data-driven approach to Amazon advertising, performing in-depth keyword research and competitor analysis to develop fully custom PPC campaigns tailored to your business ...

Performance Plus is also part of the overall effort to simplify the Amazon Ads user experience. Another announcement this week, MacLean said, is that Performance Plus campaigns can now be set up in ...

However, Nikhil Lai, senior analyst at global consultancy Forrester, said Amazon’s advertising business, while slowing ...

In addition, Amazon Ads is working on launching long-term sales insights, which estimate future sales potential based on how effectively campaigns move new customers down the purchase funnel. These ...

Amazon shares climbed over 4% in after-hours trading on Thursday after the company beat Wall Street expectations for its ...

Vice President of Amazon Ads Kelly MacLean highlighted the evolution of the digital advertising landscape and emphasized the need for technology to simplify campaign planning and optimization.

Simplified campaign optimization with AI-driven performance Amazon Ads also announced enhancements to Performance+, the always-on, automated optimization capability within Amazon DSP. Performance+ ...

The Amazon MGM Studios marketing chief opens up in an interview about her surprising new role modeling for Juergen Teller in ...

At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing f ...