Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Twitch will now allow its users to buy products without dragging them away from the stream they’re watching. Announced ahead of TwitchCon, which kicks off today in San Diego, Twitch is launching the ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

Twitch has officially launched its first in-stream live-shopping experience, allowing viewers to buy products directly ...