Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

NEW YORK—In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gives advertisers access to the largest ...

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals. The InfoSum and Magnite deals are another indicator that ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Amazon's retail story may be maturing, but its AI and advertising engines are just getting started -- and they could redefine ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Most investors know Amazon because of its e-commerce marketplace and Amazon Web Services. The company generated more than $60 ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...