AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in ...

Apple’s innovation lag and reliance on external partners for advanced AI features signal a defensive position in the tech ...

Ultimately, the big takeaway for ML researchers is that before proclaiming an AI milestone—or obituary—make sure the test itself isn’t flawed ...

One of the announcements at the annual WWDC 2025 has become a significant update in Apple's on-device AI strategy.

Apple researchers develop STARFlow, a breakthrough AI image generation system that challenges diffusion models used by DALL-E ...

As rivals make headway with their AI hardware strategies, Apple stakeholders want to hear how the company’s approach to AI ...

"Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...

Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg ...