The concept, which stocks an expanded range of Asda's George clothing and home lines, launched in Leeds and Hull last year as a replacement to the Asda Living brand ...

Asda has announced the first UK location for 10 new standalone George concept stores. The supermarket chain has confirmed ...

This initiative, if met with success, could lead to the rebranding of its Asda Living stores nationwide. The redesigned store, situated at the Asda Living location within Crown Point Retail Park near ...

Asda has announced that Peterborough will be the next location to unveil its new stand-alone George concept store, as the ...

Asda is preparing to pilot its first George stand-alone concept store in its home city of Leeds at Crown Point Retail Park. If successful, the George store will replace its Asda Living brand portfolio ...

Supermarket chain Asda plans to open ten standalone George concept stores this year, following the success of its first opening last year.