The Linden Eagles Athletic Association, a Columbus youth sports program with a history dating back to 1967, celebrated its ...

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

In a study conducted by CNBC, the publication ranked the University of Texas as the most valuable athletic program in the nation, jumping above Ohio State from last year’s rankings. [Sign up for ...

Not that long ago, a wealthy booster of a college sports team could get in trouble for giving large sums of money to student athletes. Now that booster can get a tax credit for it. The University of ...