So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

Apple clearly thinks that augmented reality is the way of the future. After debuting the Vision Pro headset earlier this year, the tech company is now exploring ways to bring AR to your car. In fact, ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

Envisics Ltd., a United Kingdom-based holographic augmented display maker for inside cars, closed a $100 million Series C round on Monday to continue development of heads-up display technology that ...

A recent patent filing indicates Apple may be looking to expand beyond CarPlay with an augmented reality system that projects information onto car windshields. First spotted by The Drive, the patent ...

Modern automobiles have plenty of technology that we take for granted, but they improvements they bring to driver experience ...

Update: Porsche has dropped some images showing the triple-screen interior of the upcoming 2025 Macan EV, which will feature an augmented reality head-up display that can project navigation ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

German Luxury Car of the Year winner isn't German – it's the new Cadillac VISTIQ, one of the brand's hot new electric SUVs!

Japan’s Pioneer has launched a car navigation system that uses heads-up displays and virtual reality to guide drivers. The system, which comes in various configurations and is priced at ¥340,000 (US$3 ...

ATLANTA, GA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...