Adding another tech tool to its services, Walmart is enabling customers to virtually try on eyewear with augmented reality technology, the retail giant announced Tuesday. Using the Walmart website or ...

Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks. A ...

Adding to its suite of AR and AI-driven digital features, Walmart is deploying generative artificial intelligence to improve its search capabilities, assist shoppers with complex purchases, help ...

The company is unveiling new AI tools primarily intended for store employees, including a real-time translation platform in over 40 languages.

Walmart’s two new patents for virtual reality differ from Target’s recent acquisition. While virtual reality is designed to place you in an entirely immersive experience, including sounds, augmented ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...