AI is compressing B2B buying journeys & filtering vendors early. Learn to win discoverability, read early intent & rethink your measurement ...

Most B2B brands say they’re serious about growth. Very few invest in marketing like they mean it. Renaye Edwards on why defensive budgeting is quietly killing long-term commercial advantage and the ...

Seismic shifts in buying group behavior and business dynamics are causing havoc for frontline B2B marketing teams, which would now benefit greatly from a new strategy called revenue life cycle ...

Sixty-five per cent of B2B buyers are electing to self-educate by accessing industry and product information through online and mobile channels, before engaging with a salesperson. This trend has ...

Advisory to B2B sellers: By the time buyers contact you, they are already 70% through the buying journey. They have passed the awareness and consideration stages — a cycle that takes eight months. All ...