In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The ...

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close ...

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

Many businesses make the mistake of confusing a business strategy with a business aim or business philosophy, and while a strategy may be geared around… Many businesses make the mistake of confusing a ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers ...

We find ourselves in unpredictable times, and for B2B marketers, this presents a significant challenge. Until recently, B2B was enjoying a long period of relative stability, coupled with the kind of ...

The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...

Shweta Rangra, Vice President – Marketing, Hafele India, talks to e4m about the company’s brand proposition, association with ...