There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

An ink-stained legal drama has engulfed the family behind BIC pens, who are fighting over at least $30 million worth of the $2.7 billion company’s shares, court records show. After years of court ...

Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

Bic brought us the biro in the 1950s. Now, it has finally got round to designing the product in pretty colours - just for the ladies. The French-based firm launched its controversial range of ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...