Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance vehicles. Originally founded as a BMW tuning business in 1965, Alpina was ...
Creative Bloq on MSN
New BMW Alpina logo is subtly retro
The two brands are finally joining forces, but is their logo any good?
Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...
AutoGuide on MSN
Alpina Celebrates Full BMW Integration With New Logo and Focus
The deal first announced in 2022 is now complete.
And BMW is dutifully sensitive to the nature of this new custody. “Given the storied history of the brand, the BMW Group is ...
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