Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study. The evidence is in ...

The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...

Listen up, pal! You’re gonna see Zookeeper this weekend whether you like it or not! Sick of the ads for it? Too bad! You can’t even escape them by watching a TV show that originally aired two years ...

YouTube looks set to add audio-only background ads to the video platform but only when you’re listening to content in the background on desktop. In a blog post, YouTube product manager Melissa Hsieh ...

A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors — a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google ...