When someone mentions Baton Rouge, it’s easy to picture LSU sports, state government, or businesses along the Mississippi River. Those are all vital parts of Louisiana’s capital city, but Baton Rouge ...

BATON ROUGE, La. (Louisiana First) — Visit Baton Rouge has launched a new brand and advertising campaign to show off the city’s unique charm, rich culture, and warm hospitality. The new slogan, “Our ...

Louisiana is returning to the national stage this New Year’s Day, bringing a taste of the bayou to Pasadena for the fifth ...

BATON ROUGE, La. (WAFB) - Restaurants and businesses are gearing up for what’s expected to be a big year for tourism here in the capitol city. And folks over at Visit Baton Rouge said, so far, tourism ...

BATON ROUGE, La. (WAFB) – Baton Rouge will celebrate its bicentennial Tuesday. The city was incorporated 200 years ago and city tourism leaders hope this anniversary will anchor a big year for ...

BATON ROUGE, La. (AP) — The vice president of Visit Baton Rouge says the city’s tourism is benefiting this year from local participation in a federal marketing ...

Officials say the Bourbon Street terrorist attack, a snowstorm, trade policy and immigration raids were among the pressures ...

Voters who head to the polls this month will have a second chance to decide whether those who stay in Baton Rouge hotel rooms should pay an extra tax to help pay for local tourism efforts and ...

The verdict on Louisiana tourism in 2025 is beginning to come in, and unfortunately, the picture isn’t as rosy as expected.

BATON ROUGE, La. (AP) - The vice president of Visit Baton Rouge says the city’s tourism is benefiting this year from local participation in a federal marketing program known as Brand USA. The Advocate ...