The most important part of anyone’s beauty routine is rest. A lack of sleep can impact our mental health, energy, and physical appearance. Nothing is worse than hoping your mascara can cover those ...

Introducing Bustle’s 2025 Beauty Icon Awards — a monthly list where we spotlight the creators, gurus, and experts who are shaping beauty culture as we know it. Unlike other “beauty icon” lists from ...

Being a beauty guru can be a lucrative job. Aside from pulling in ad revenue from their social media channels, many beauty influencers have used their platform as a springboard into other parts of the ...

Tina Knowles is learning beauty tips from the best. Knowles revealed that her granddaughter Blue Ivy Carter is her designated “beauty guru” in a sweet Instagram video posted on Monday. For her latest ...

In a departure from their usual content, TikTok beauty influencers are "de-influencing," telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing ...

The 23-year-old makeup guru says becoming an instant beauty phenomenon feels "surreal" Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. A little over a year ago, Mikayla Nogueira was ...

Let's face it, finding a foundation and concealer that properly matches your skin tone isn't always easy. When we do find it, though, we must share it with the rest of the world, especially via social ...

Meredith Duxbury is the moment! It's hard to not take notice of the beauty guru, who rose to fame via TikTok thanks to her viral foundation technique. Since making her debut on the social media ...

Among the most popular creators on social media are beauty gurus — and some of our favorites just banded together to nail the internet's latest trend. This weekend, James Charles, Manny MUA and many ...