The original creature bait, its action and bulk make it stand out in water that closely resembles chocolate milk, so it’s easy for bass to find. A perfect profile and attractive action that doesn’t ...

From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

November is here and it’s officially getting cold.

Classified as a 'chuck and wind' lure, the spinnerbait is simple to use and consistently catches bass. Comprised of a lead or Tungsten head, wire body, living rubber or silicone skirt, single hook, ...

Spring is the absolute best time of year to catch bass near the bank. Smallmouths, largemouths, and spotted bass all flood the shallows each spring to spawn. As part of their annual ritual, the bass ...

When drop shot baits first appeared on the mainstream bass scene, having made the long journey from Japan to California and then eastward, anglers generally didn’t appreciate the technique. For the ...