Researchers say that a "blemishing effect" takes place when a small flaw is introduced into the marketing of a product. Surprisingly, when positioned in the right way, such a flaw may improve a ...

Suppose you’re quickly searching reviews online to pick a restaurant for a friend’s birthday. According to this paper, when most of the reviews are positive about important things like the food, ...

Accent the positive eliminate the negative. Besides being the lyrics of an old Bing Crosby song, that phrase has been conventional wisdom for generations of marketers. After all, why would you want ...