The present study investigated the effect of colors red and blue on fair behavior in two economic games. Study 1 showed that the color red (vs. blue) could lead to a higher (vs. lower) offer in the ...

Think fast: What's your favorite color? If you said blue, you're probably not alone. A few years ago, the BBC reported that, after looking at non-scientific Crayola surveys of children and ...

Evening residential illumination possesses the capacity to impair sleep quality via the suppression of endogenous melatonin production, a process largely driven by short-wavelength (blue) light. In ...

The trendy supplement was originally developed as a fabric dye—and later used as a malaria treatment. We asked experts if it really has the cognitive benefits touted on social media. A solution of ...

Years ago, I visited an elderly relative living in a hotel that had been converted to a sort of independent living facility (but without the amenities found in contemporary facilities). The place was ...

The association between facial expressions and the memory color effect has been elucidated through a collaborative effort involving the Cognitive Neurotechnology Unit and the Visual Perception and ...

When it comes to creating the perfect sleep environment, most people focus on the mattress, pillows, blackout curtains, or sound machines. But one of the most overlooked — and most powerful — factors ...