PepsiCo has introduced a new global brand identity that it says reflects what the company is today: a 500-brand food and ...

Bento Sushi shifts brand identity to Bento Brave, unveiling a fresh identity and family-focused campaigns to make sushi more ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

The new design will be rolled out gradually across the company's website, social media, packaging, workplaces, and signage, ...

Jason’s Deli is stepping into a new era with a refreshed visual identity system and innovative new restaurant design. In partnership with experience agency ChangeUp, Jason’s Deli wanted their ...

In today’s hyper-competitive marketplace, businesses are no longer judged solely by the quality of their products or services. Instead, they’re evaluated on how they make people feel.

Limited ushered in a new chapter last night with the formal unveiling of its brand identity and the inauguration of its centralized ...

Avon Tyres revs back into action at EICMA with a bold new identity plus a full-throttle line-up for sport, cruiser, touring ...

Delta Air Lines has formally accused Marriott International of trademark infringement in a case that proceeded to court on ...

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

PepsiCo said the new identity will be rolled out gradually across global markets, channels, and touchpoints — from product ...