PepsiCo has unveiled a new global brand identity for the first time in nearly 25 years, reflecting what the company says is ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

The new design will be rolled out gradually across the company's website, social media, packaging, workplaces, and signage, ...

Bento Sushi shifts brand identity to Bento Brave, unveiling a fresh identity and family-focused campaigns to make sushi more ...

Jason’s Deli is stepping into a new era with a refreshed visual identity system and innovative new restaurant design. In partnership with experience agency ChangeUp, Jason’s Deli wanted their ...

SCAN Group is refreshing its visual identity, building its new look around honoring the "rebels with a cause" that founded the company and who continue to inspire its work. SCAN, which stands for ...

In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable to your target audience. While marketing campaigns and other ...

Limited ushered in a new chapter last night with the formal unveiling of its brand identity and the inauguration of its centralized ...

Delta Air Lines has formally accused Marriott International of trademark infringement in a case that proceeded to court on ...

Mesa wants to have a strong brand identity – much like Apple, Nike and Amazon do – that resonates with residents, businesses and visitors. And it’s good for economic development, city staff argues.

PepsiCo has introduced a new global brand identity that it says reflects what the company is today: a 500-brand food and ...