Josh's Jaqs are out. Wegmans Food Markets has teamed up with star Buffalo Bills quarterback Josh Allen for another breakfast cereal collaboration, this one called Josh Allen MVP Puffs.

Once the breakfast of champions for millions of Americans, cereal seems to be losing its crunch — especially among younger generations who are redefining the morning meal. Sales of boxed cereal ...

A new study suggests that many kid-friendly breakfast cereals are slipping in nutritional value, with more fat, sugar and sodium sneaking into every spoonful. Go for these healthier options.

On World Cereal Day, Kellanova demonstrates its commitment to South African families with a groundbreaking 25% sugar reduction across its children's cereals range, while boosting nutritional value ...