Nitin is the founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. There's been a long, ongoing debate on sales vs. marketing.

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off? First, you have to have ...

KALAMAZOO, Mich.—Western Michigan University’s sales and business marketing program has once again earned a place on the Sales Education Foundation’s list of top sales programs in North America. This ...

I recently had the honor of attending the Executive Certificate in Business Marketing & Sales Program offered to small-business owners in the central Indiana region. Led by Josh Gildea, senior ...

Promotion is a critical leverage point in tradeshow marketing. By applying a modest effort in planning and executing promotional strategies, you can double, triple, even quadruple the results of your ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Every business needs a business plan as well as more ...

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