Ford Motor Co., in an effort to keep promoting its Fusion mid-sized car, plans to put 600,000 toy cars into Kellogg Co. cereal boxes starting Sunday. The boxes, each containing a Fusion Hot Wheels car ...

Kellogg Company and retailer Target Corp have linked up with Ford Motor Company to run a cereal box marketing campaign – giving away thousands of toy cars and a real one. The US campaign, promoting ...

Three boxes of Cinnamon Toast Crunch offering a free toy - Sheila Fitzgerald/Shutterstock Some of you may fondly recall seeing the "free prize inside" text on cereal boxes from your childhood. It was ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal. But prizes ...

Collector John Gurney collected a whopping 1,200 Dinky, Corgi and Matchbox model toy cars and planes over his lifetime A MAN’S lifetime collection of more than 1,200 classic toy cars and planes is ...