As one of the most well-known emblems in the automotive industry, the Chevy bowtie remains a symbol of the American brand's long and storied history - having changed little since its introduction in ...

Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...

To mark the 100th anniversary of Chevy’s logo this year, the car company has created this graphic charting the evolution of the iconic bowtie. But did you know that the origins of the slanted cross ...

You're probably familiar with Chevrolet's bowtie emblem regardless of whether you're a fan of the brand. Why Chevrolet adopted it over 100 years ago isn't exactly clear, although many accept the ...

Chevrolets for 100 years -- all 215 million of them -- have come dressed in a bowtie. The bowtie is what General Motors calls its Chevy logo, just like Ford's corporate emblem is known as the Oval.

If one of the best forms of flattery is imitation, then Chevrolet's heavy-duty parts program has reason to be proud—lately it seems everyone and his uncle has started a factory performance parts ...