One of the rarest (and best-looking) paint colors you could get on a production car was Ford's Mystichrome. It was initially ...

Does your car "color" your personality? Car color can act as a psychological shortcut that expresses how we want the world to think about us. Gender and age influence choices, along with what ...

When sold as used, some cars depreciate more than average and some less just because of their color ...

Few if any car buyers take safety into consideration when choosing which color they want on their new car. But maybe they should because it turns out some colors have a lower safety rating and ...

That’s despite cars in such bold hues representing less than 2 percent of all vehicles. “Color does matter when it comes to a car’s retained value,” iSeeCars said in a statement.

Whether it's a little red Corvette or a pink Cadillac, picking just the right color can be as important to car buyers as price and options. But letting emotions play a big role when it comes to ...

In the diverse layout of the automotive aftermarket, color change film is rapidly coming into the public eye, becoming a ...

In a new study published in City and Environment Interactions, Matias and her colleagues show that parked cars—especially ...